ANNA LOU OF LONDON
FREELANCE GRAPHIC DESIGNER, INFULENCER OUTREACH AND SOCIAL MEDIA EXECUTIVE
SOCIAL MEDIA
please find examples below of the Anna Lou of London instagram feed since I have started managing it, along with the insights for some of the highest engaged posts (without promotions).
INFLUENCER OUTREACH
one of the main roles while working at Anna Lou of London is influencer outreach. this includes building and maintaining relationships with influencers while monitoring their content and the sales they create. this also coincides with using the photographs and videos for our social channels which includes Instagram and Tiktok.
a very important aspect of this role is ensuring we are representation and inclusivity. we want to assure you that we strive to always work with a diverse and talented group of creators, and by diverse, this includes ethnicity, background, age, and size. i also believe it is important to acknowledge influencers’ worth, and seeing the content they create as something that is worth so much. when working on gifting campaigns, it is up to the influencers to choose how, and if they want to post something. it’s only when you’re working on a paid basis that you’re able to truly have a say in the content.
POSTCARDS
OPTION 1
this postcard option is focused on brand awareness. i have used our model who is used regularly on social media and the website so customers can easily and quickly create the link to Anna Lou of London. i chose to make the images black and white to keep it looking sleek and timeless. i believe that this option wont date very quickly, meaning it can be bought in bulk and sent out with every order. the only downside to this postcard is that it is not very inclusive.
OPTION 2
this postcard option is focused on inclusivity and Anna Lou of London’s brand colours (red white and blue). i have used 3 influencers who are diverse in age and race which will be more relatable to customers. this postcard will date easier, however, this can be used as an advantage it can regularly be updated with new influencers
EMAIL MAKETING GRAPHICS
below are some graphics that were designed in adobe photoshop and included in email marketing (klevu). they were each created within the brand guidelines with the images provided to me.
IMAGE RETOUCHING
here is an example of my image retouching work while at Anna Lou of London. this was an instagram story from an influencer that we wanted to use but it had been drawn over. i edited out the text on adobe photoshop so we were able to use it on the homepage and in emails.
WEBSITE BANNERS
below are a few examples of some of the website banners I created using the images provided, while still staying within the brand guidelines.
